How Apps Can Change the Habits of People
Episode #6 of the Mass Appeal Podcast In the latest episode of the Mass Appeal podcast, brought to you by adjoe, host Tommy Yannopoulos is joined by Yves Benchimol, CEO and Co-Founder of WeWard, the...
View ArticleReturning Value to Users with Cashback from E-Commerce Brands
Episode #7 of the Mass Appeal podcast In the latest episode of the Mass Appeal podcast, brought to you by adjoe, host Tommy Yannopoulos sits down with Miguel Acosta, the seasoned CEO of beruby and...
View ArticleBuilding Apps with Empathy
Episode #8 of the Mass Appeal podcast In the latest episode of the Mass Appeal podcast, brought to you by adjoe, host Tommy gets to talk app monetization with Nico Ritschel, Director of Engineering at...
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5 Ways to Optimize the Performance of Your Playtime UA Campaigns
Recession impacts are palpable across the industry. The number of mobile app downloads is stagnating; global downloads grew annually by a minimal one percent in 2023. This has made user acquisition...
View ArticleUnlocking the Power of Rewarded Gaming Experiences in Apps
Episode #9 of the Mass Appeal podcast In episode 9 of the Mass Appeal podcast our host Tommy welcomes the newly appointed General Manager of Fetch Play, Marc Bearman. Fresh off his second week at...
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User Acquisition KPIs: What Should You Be Tracking for Your App?
How should you measure user acquisition? The more data our team has, the more significant and valuable our partners’ campaign results become. Our growth managers at adjoe optimize and segment UA...
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Games in QSR Apps: Give Users More for Daily Brand Engagement
Quick service restaurant (QSR) apps today are limiting their daily active user count. Think of your favorite restaurant or coffee shop. Think of it at its peak visitor times – around meal or coffee...
View ArticleApp Leaders in Gamification – Why They Knock It Out of the Park
Episode #10 of the Mass Appeal podcast In the latest installment of the Mass Appeal podcast, we continue to dive deep into the strategies that make mobile apps succeed. This time around, our host...
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Top Mobile Games in 2024: Which Titles Engage and Cash In?
The mobile games market is on the rise again, showing some impressive growth and resilience after a turbulent 2023. According to the Mobile Games Index 2024, the industry is growing steadily with a...
View ArticleCross-Promoting Mobile Games within Your Studio’s Portfolio
Episode #11 of the Mass Appeal podcast In this episode of the Mass Appeal podcast, our host Tommy explores advanced mobile game marketing strategies with a guest who knows all the ins and outs of this...
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